This video project showcases our client’s new brooch design which is designed with pearls and silver. The client wanted to enhance that the pearls they use are 100% natural pearls, this we used as one of our key points in this animation. At the beginning of the storyline we visualize in an artistic way a short scene of how the natural pearl grows inside the shell.
In the video the pearls dance and bounce on a flowing silver surface and it is synchronized with the background music to present a dynamic flow. For this idea we took inspiration from the brooch slogan “rhythm of vision”. The floating thin silver sheets in the video also represents that the brand has a very high-end skill in forming the silver, so the ornament of the brooch is light and airy. There is a mix of close-up shots and shoots of the whole product which gives the audience a clear image of the beauty of this brooch design.