In this project we used different types of visual techniques and combined them to make a unique and artistic advertising video. Our client wanted the video to show the earbud in an interesting and artistic way that focuses on the sound. Since sound is intangible, we used particles to create an abstract form and made the form follow the beats of the videos music to create a dynamical vibration.
To express that the earbuds has high-end water resistance we engaged the earbuds model with live-action water simulation to make a realistic falling into water scene. For this project it was extra important to show the actual product’s appearance well, therefore we put extra time and energy into applying special techniques to build the earbuds 3D model with suitable materials and textures.